Normal Ass Business
A straight-talking course for service based folks who just wanna run a solid, ethical business.
I’m Eva Collins
I’ve been in the online business and coaching world for 10 years.
Spent thousands on every course, program, and mastermind.
Trained by the big names. Worked for them.
I even coached clients through $100K launches.
But during COVID, I hit a wall.
I started to see the truth behind the strategies:
Shady marketing. Manipulative tactics.
Stuff that didn’t sit right — and didn’t even work.
So I quit.
Stepped back.
Started questioning everything.
And running my mouth about it.
I've taken so much of what I’ve learned over the years
All the stupid stuff I've done 😬…
The behind-the-scenes truths people have told me they experienced —
And I poured it into this course, in a way that’s straightforward, practical, and affordable.

“I learned more than I did paying $30K+ in a few programs combined. She knows a lot and makes it easy to apply. It’s grounded in reality and makes sense.”
Normal Ass Business is a no-fluff, 10-lesson course
That teaches service providers how to market and run their business in a way that’s clear, realistic and in integrity.
What is this and who is it for?
It’s 10+ video lessons (3.5 hours) teaching to slides, there are no worksheets.
Lifetime access
Self study, NO GROUP
This is for service-based business owners
These videos help you to do a business audit and refresh or... come back to reality. This is not for scammers to keep scamming.
If you’re doing good, meaningful work, then you'll build confidence in your marketing and your offerings in this course— and see things more clearly.

What you will learn
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What to stop doing ASAP
The things we’ve been taught in marketing that are just plain shady, with real post and sales page examples
Triangle shaped and "Selling shovel” business models to avoid
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Staying in reality in your marketing
An outline of questions to use for posts, sales pages or content
Language to avoid and ideas of what to use in your content
Being clear and effective rather than magical or fancy.
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We’ll discuss how to pick your niche from a place of service (not selfishness)
Sraight-forward questions to guide you on that
Do you need an “Ideal client? Who do you help, and what do they need? In a realistic way
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What does this even mean and why you should know?
Do people want what you’re offering and how to tell
How to pivot or change everything if they don’t and why you should
Hard questions to ask about your business to see if you’re on track or trippin.
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A reminder about taxes and expenses (shocking!)
Figuring out your hourly and what the going rate should be for your service
Avoiding “charm pricing” or angel numbers
Good vs. Shady Payment Plans and refund policies
Ways to make your services accessible without just pricing it low.
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Defining your role as a service provider
The difference between a Coach vs a Therapist
Staying within your scope of practice and why it’s important
What to do when you’re scope slippin
USD $100.00
✓ Self-Study NO GROUP
✓ 10 video Lessons
✓ Lifetime Access
✓ For Service Based Biz
I believe in making this information accessible and affordable to everyone who needs it, no matter your budget.
If the full price is not doable, pay what you’re able to below.
Normal Ass Business
USD $60.00
✓ Self-Study NO GROUP
✓ 10 video Lessons
✓ Lifetime Access
✓ For Service Based Biz
Normal Ass Business
USD $25.00
✓ Self-Study NO GROUP
✓ 10 video Lessons
✓ Lifetime Access
✓ For Service Based Biz
Since this is an affordable digital offering, I don’t offer refunds. But if something didn’t meet your expectations, please email me at eva@evacollins.com
Reviews
Hi, I’m Eva!
I’m a business educator and web designer based in California.
I’m passionate about helping businesses stay grounded and navigate the online marketing world without falling for shady stuff. My dedication to calling out marketing manipulation has been featured in the New York Times, ABC Today and more.